Current projects
Public Health Responsibility Deal evaluation
Public Health Responsibility Deal evaluation

The Public Health Responsibility Deal was launched in March 2011. It aims to bring together public sector, academic, commercial and voluntary organisations to help meet public health goals. Partners who sign up to the Responsibility Deal commit to taking action to improve public health by pledging to change services and/or products in ways that are regarded as positive for consumer health. The Responsibility Deal covers food, alcohol, physical activity and health at work.

PIRU is evaluating the Public Health Responsibility Deal. The evaluation includes:

    • A study of the process and implementation issues associated with the Responsibility Deal.
    • A series of case studies of organisations involved in the Responsibility Deal.
  • A range of other research tasks including assessing the potential impact of the pledges and collecting data on similar voluntary approaches internationally.

PIRU’s work so far has included:

  • A scoping review of evaluations of voluntary agreements between government and business across a range of sectors, including health, outlining the types of agreements that exist, how they work in practice, the conditions for success of the agreement and different approaches to evaluation of the agreements
  • Preliminary interviews with stakeholders and development of a logic model – a visual representation of how the Responsibility Deal mechanism is expected to work – in order to guide further evaluation work
  • An assessment of how effectively the individual pledges can be evaluated, based on whether they are specific, measureable, health-relevant and time-bound. 

The work that is currently underway is designed to focus on the development and implementation of the Responsibility Deal, and the costs and benefits to organisations that are participating. We will also be exploring the potential impact of the pledges.

A paper on alcohol warning labels was published in Addiction in October 2015:

M Petticrew, N Douglas, C Knai, MA Durand, E Eastmure, N Mays. Health information on alcoholic beverage containers: has the alcohol industry’s pledge in England to improve labelling been met? Addiction. DOI:10.1111/add.13094. This article may be accessed here>>  The press release for this paper may be accessed here>>

A paper looking at the physical activity pledges was published in the International Journal of Behavioural Nutrition and Physical Activity in September 2015:

M Petticrew, C Knai, C Scott, MA Durand, E Eastmure, A Mehotra, N Mays. Getting England to be more physically active: are the Public Health Responsibility Deal's physical activity pledges the answer? International Journal of    Behavioural Nutrition and Physical Activity. DOI:10.1186/s12966-015-0264-7. This article may be accessed here>>

A paper looking at the development and implementation of the Responsibility Deal was published in Health Policy in August 2015:

MA Durand, M Petticrew, L Goulding, E Eastmure, C Knai, N Mays. An evaluation of the Public Health Responsibility Deal: Informants' experiences and views of the development, implementation and achievements of a pledge-based, public-private partnership to improve population health in England. Health Policy. August 2015. The article may be accessed here>>

A paper looking at the effectiveness of the food pledges was published in Food Policy in July 2015:

C Knai, M Petticrew, MA Durand, E Eastmure, L James, A Mehotra, C Scott, N Mays. Has a public-private partnership resulted in action on healthier diets in England? An analysis of the Public Health Responsibility Deal food pledges. Food Policy. DOI:10.1016/j.foodpol.2015.04.002. This article may be accessed here>>

Two papers on the alcohol pledges and alcohol reduction were published in Addiction in March 2015:

Cécile Knai, Mark Petticrew, Mary Alison Durand, Elizabeth Eastmure, Nicholas Mays. Are the Public Health Responsibility Deal alcohol pledges likely to improve public health? An evidence synthesis. Addiction. DOI:10.1111/add.12855. This article may be accessed here>>

Cécile Knai, Mark Petticrew, Mary Alison Durand, Courtney Scott, Lesley James, Anushka Mehrotra, Elizabeth Eastmure, Nicholas Mays. The Public Health Responsibility Deal: has a public-private partnership brought about action on alcohol reduction? Addiction. DOI:10.1111/add.12892. This article may be accessed here>>

The press release for these two papers may be accessed here>>

A paper about the scoping review was published in 2013 in Health Policy.

To see this paper please click here >>

To see the full report please click here >>

To see the abstract published in The Lancet please click here>>

We have also developed a logic model and designed an approach to evaluation of the Responsibility Deal, published in the Journal of Public Health.

To see the paper please click here>>

For the logic model please click here>>

A presentation on the Responsibility Deal was also given in November 2012 at a conference organised by The Royal Society of Medicine, London School of Hygiene & Tropical Medicine, National Heart Forum and The Lancet.

To see an abstract of this presentation please click here >>